Rule1120 empowers independent RIAs and broker-dealers to grow through compliant, educational content systems that convert trust into leads.
We combine two decades of financial education expertise with AI production efficiency to deliver videos, campaigns, and automation tools that help advisors communicate with clarity and scale with confidence. Try our Compliance Companion GPT here.
Complex Content
Doesn’t have to be…
BORING
Let Rule1120 create cutting-edge financial content that’s clear, compliant, and engaging. From thought leadership to AI-powered videos, a content pro can help teach, inspire, and connect with sophisticated audiences; leverage 30 years experience within the brokerage and RIA industries to your advantage. Educate, stay compliant, and have a little fun.
Keeping it simple
Rule1120 creates cutting-edge content for financial firms, educators, and others who need complex content delivered across different media — clear, compliant, and with measurable results. Let our experts guide you.
Educational storytelling — Email campaigns, long-form articles, newsletters.
AI-Powered video and visuals — Short videos, explainers, character animation.
Compliance-ready content — Marketing and education that meets strict standards.
Tailored education — Continuing ed to keep teams sharp.
Thought leadership — Your company ethos matters, and all communication is designed to reflect the value you provide.
Fast turnaround — If you need it ASAP, I will find the right people for the job and do the final review.
Examples:
Newsletters
Email campaigns
White papers
eBooks
Articles
Video scripts
Courses
AI avatars
Pixar-stye avatars
Voice cloning
Audio/video editing
Royalty-free music and sound effects
case studies
Case Study #1: Charles Schwab — Updating TD Ameritrade’s Legacy Content
Background:
Before launching Rule1120, the founder worked with Charles Schwab to help rebrand and align legacy TD Ameritrade educational materials—courses, articles, and videos—with Schwab’s voice, style, and compliance standards. The project covered content from TickerTape, thinkorswim tutorials, and investor education modules focused on options and trading strategies.
Scope of Work:
Led the review and rewrite of video scripts and collaborated with design teams on refreshed visuals. Edited and restructured educational articles and e-learning courses for tone consistency and accuracy. Coordinated with Schwab’s marketing and compliance teams (through Workfront) to ensure all refurbished materials were reviewed and approved before publication.
Outcome:
Improved clarity, accuracy, and readability across key areas of Schwab’s educational library. Enhanced alignment with Schwab’s editorial and brand standards, resulting in high-quality educational content cleared through compliance and ready for reuse across multiple digital platforms.
Case Study #2: Robinhood — Educating Customers on Options & Futures
Background:
Before launching Rule1120, Robinhood retained the founder to support the development of educational materials ahead of the firm’s rollout of index options and futures trading. Robinhood’s Learn Center needed more in-depth, accessible explanations of complex derivatives topics to help investors understand risks, mechanics, and suitability considerations.
Scope of Work:
Over a five-month engagement, collaborated with Robinhood’s internal marketing and compliance teams to:
Edit and rewrite educational articles and learning modules on index options and futures.
Coordinate with compliance (through Red Oak) and marketing to ensure materials align with regulatory and brand standards.
Support the preparation of written content for Robinhood’s product launch event.
Outcome:
Delivered two full educational series covering index options and futures trading. The refreshed content improved clarity and readability, helping Robinhood provide balanced investor education aligned with regulatory and product standards.
Case Study #3: Mercer Advisors — Making Financial Guidance Clear & Compliant
Background:
Before launching Rule1120, the founder partnered with Mercer Advisors to refine and strengthen the firm’s client and advisor communications. While Mercer’s advisors and C-suite executives possess deep subject-matter expertise, much of the existing content was highly technical, inconsistent in tone, and required compliance alignment. The goal was to make complex topics understandable for investors while maintaining professional and regulatory rigor.
Scope of Work:
Collaborated with Mercer’s editorial and social teams to:
Edit advisor-authored commentary for clarity, readability, and compliance accuracy.
Adapt and revise materials for dual use — internal advisor training and client-facing education.
Develop original articles addressing timely financial topics such as cybersecurity, tax planning, and investor communication best practices.
Outcome:
Delivered marketing, educational, and SEO-friendly content that improved consistency and readability across Mercer’s communication channels. The resulting materials enhanced advisor engagement and supported the firm’s reputation for clear, compliance-ready investor education.
Case Study #4: Optionetics — Reframing a Brand in Crisis
Challenge
Optionetics, a financial education company, was facing negative reviews and damaging press that threatened its reputation and profitability. The company needed to regain credibility and reframe its narrative across trusted media outlets.
Solution
Rule1120’s founder collaborated with the firm’s PR agency to:
Develop messaging that emphasized transparency and client focus.
Craft bylined articles, press releases, and executive talking points.
Coordinate outreach to financial media and prepare conference materials.
Result
Secured placements across top-tier publications and trade magazines, which shifted coverage from negative to constructive and reinforced client trust. Helped the firm move from a reactive posture to a proactive communications strategy.
custom studio preview
Custom Avatars for Video
Voice and Image Cloning
past clients, employers, and media focus
Rule1120’s founder Fred Ruffy
Are you ready to make your content stand out?
About
In addition to helping firms like Schwab, Robinhood, and Fisher Investments produce clear, compliant content, Rule1120 founder Fred Ruffy is also the author of Freelance Against the Machine, a guide for independent professionals navigating AI tools and the future of work. It’s designed to help freelancers in all fields (writing, editing, audio, video, and illustration) navigate the rapidly changing landscape. You can find ebook and print copies on Amazon.
